A Made in Italy and multicultural beauty brand,
created to enhance and express the immense VALUE
PRESENT IN EACH ONE OF US.
It accompanies you in the expression of your PERSONALITY,
is always at your side.
LEAVES THE MARK OF ITS PASSAGE
and inspires every BAD GIRL to make a difference.
A brand with an evocative name
that encapsulates a message of strong identity and empowerment,
which engraved in the lipstick itself
becomes a true statement and social mission.
HEAVEN represents the reassuring and empowering zone of non-judgement,
where each person gets in touch with their truest self,
made of desires, projects, ambitions, dreams and goals,
discovering their own strength and uniqueness
and their own freedom.
thus becomes a manifesto for action
to encourage anyone who wants to get involved and show themselves to the world,
breaking out of predefined canons
in a harmonious blend of aesthetics and self-confidence.
A make-up brand born 'only lips'
because in the lips resides not only our ability to seduce
but our speech and our smile.
This is BAD GIRLS GO TO HEAVEN: a lifestyle!
